Musical richness, a young population, high mobile penetration rates, and a proliferation of initiatives to democratize internet access are all opportunities for the development of music streaming on the continent.
Local players are multiplying, particularly in the English-speaking part of the continent, which is a real hotbed of initiatives in this field, with the support of telecom operators. In the French-speaking part of the continent, development is still slow despite real potential.
According to Alexandre Deniot, Director of MIDEM, which is dedicated to the global music industry, "digital technology is synonymous with opportunity because it allows music to circulate widely throughout the world, particularly through streaming. Digital technology also generates income for rights holders, artists, songwriters, and others. However, for African artists to benefit from all these opportunities, digital technology must become more widely available on the continent."
Boomplay, a music streaming platform owned by the Chinese company Transsnet Music Limited, is one of the market leaders. In 2019, the platform had more than 46 million users. Launched in Nigeria in 2015, Boomplay is now present in Kenya, Tanzania, and Ghana. A few days ago, Dele Kadiri, CEO of the platform, announced new development ambitions. The company is now seeking development opportunities in French-speaking Africa. To this end, agreements are expected to be signed with local players in the sector in order to expand its activities and attract new listeners.
Boomplay has a partnership with Universal Music Group and Warner Music, enabling the platform to distribute the catalogs of both major labels in its markets.
Read also: Interview with Alexandre Deniot, Director of MIDEM