Entrepreneurship in French-speaking Africa is experiencing rapid growth and growing interest among young people in African countries. Riding this wave, a wealth of content has been added to the few TV shows that already existed. Podcasts and videos on YouTube or Daily Motion featuring profiles and interviews with CEOs, entrepreneurs,...
New call for applications for the measurement of audiovisual media audiences in Côte d'Ivoire
The Ivorian High Authority for Audiovisual Communication (HACA) launches the selection process for a new technical operator responsible for measuring audiovisual media audiences in Côte d'Ivoire. It should be noted that HACA had selected the KANTAR institute during an initial call for applications in early 2025 but then terminated the...
Africa & Middle East main contributor to ORANGE's growth
In a press release published on February 18, 2026, ORANGE welcomes the success of its Lead the Future 2023-2025 strategic plan, with its 2025 targets fully achieved, and highlights the particularly strong results of the Africa and Middle East Zone. Key findings EBITDAaL growth of +3.8% and Organic Cash Flow...
Exclusive Africascope 2025 results: TIKTOK grows by 60%, FACEBOOK stagnates
Adweknow was able to obtain a number of exclusive additional findings on the evolution of internet usage between 2023 and 2025 in the eight countries studied. INTERNET USE Three countries are progressing faster than average: Ivory Coast (+16 points), Gabon (+18 points), and Burkina Faso (+18 points). In 2025, five...
STARLINK, ORANGE-SONATEL, EUTELSAT: the players in Senegal's new INTERNET battle
In Senegal, the most advanced country in French-speaking sub-Saharan Africa in terms of internet connectivity in major cities, a new front has just opened up to improve coverage across the entire country. For several years now, the Senegalese authorities have been committed to reducing the digital divide between Dakar, where...
RFI and France 24, leading international media outlets in French-speaking Africa
(Press release) In 2025, RFI and France 24 consolidated their positions at the top of the broadcast audience rankings in French-speaking Africa, across all media, according to the "Africascope 2025" study conducted by Kantar in Cameroon, the Republic of Congo, Côte d'Ivoire, Gabon, the Democratic Republic of Congo (DRC), and...
African audiences: TV5MONDE proves popular with young viewers
(press release) The latest Africascope audience survey shows that 67% of Africans aged 15 to 24 watched TV5MONDE during the past month, confirming the strong impact of this French-language media outlet on the younger generation. An engaged audience In this new survey conducted by Kantar*, TV5MONDE once again stands out...
Interview with Kahi Lumumba, President of the Totem Experience Group
Kahi LUMUMBA is the President of the Totem Experience (TX) group, which brings together several activities including TX Agency, the digital communications agency, TX Factory, the digital content and concept creation studio, and ADICOMDAYS, which for ten years has been bringing together the largest community of digital communications players in...
AFRICASCOPE 2025: Growth of the Internet Stability of TV Continued decline of radio.
As it does every year, Kantar publishes the results of its Africascope benchmark study twice a year. The results published today cover the entire year 2025. Consumption across all media averages 6 hours and 41 minutes per day, spent in front of a screen or listening to the radio. This...
Entrepreneur State of Africa: when podcasts become therapists for African entrepreneurs
Kahi Lumumba, President of Totem Experience and co-founder of Entrepreneur State of Africa, likes to repeat that entrepreneurs—and even more so African entrepreneurs—spend long hours locked in their own minds, testing ideas, changing plans, doubting themselves, dreaming quietly... alone. This time for introspection is necessary, but it can become stifling....