Africascope Kids 2023: 59% of the time spent watching television by 4-14 year olds is devoted to children's channels.

Kantar, the global leader in market research and data analytics, unveils the results of its latest media audience measurement study focusing on children: Africascope Kids. The program covers the capitals of four sub-Saharan African countries: Cameroon, Côte d'Ivoire, Democratic Republic of Congo, and Senegal. It provides a snapshot of consumption...