Amie Ouattara Kouamé is part of a young generation that is shaking up Africa and changing the status quo.
Behind this name lies a media outlet dedicated to women, created in 2011: Ayana Webzine, the first women's web magazine created in Côte d'Ivoire by the young woman. More than just a news outlet, Ayana Webzine is a platform for sharing experiences and advice on the lives of African women in general, as well as a platform for visibility for these talented and inspiring women.
A former digital manager for A+ and committed to women's issues, Amie Ouattara Kouamé has made a name for herself in the African media scene over the years. Today, Ayana Webzine has given way to a multi-platform media outlet dedicated to African women, with a reputation that extends from Côte d'Ivoire to the French-speaking sub-region.
Ten years of growth, but also of difficulties and searches for support and funding. Despite everything, the young woman is convinced of the positioning of her media outlet: "Ayana and the events we organize stand out from the local offering (…) but not for advertisers, who do not yet see their interest in it and consider that we are targeting a niche market, far from the realities of their targets. "
The webzine launched on the digital platform has become a trendy media outlet, bringing together a large community of readers committed to telling the stories of African women. Since 2017, Ayana Webzine has become a company called Ayana & Compagnie, specializing in digital communication consulting and content creation for brands. The company is also involved in events through the annual Superwoman and Ayana Beauty Days gatherings.
Today, Amie Ouattara Kouamé has been named Ambassador of Innovation by the Ministry of Digital Economy, Telecommunications, and Innovation of Côte d'Ivoire. This is an important and symbolic recognition, which promises a bright future for this young woman who is an expert in the fields of communications, media, and digital technology.