One year after the dispute between the SAGA Africa Holdings Limited consortium and the Wari group over its sale, Tigo, Senegal's second-largest mobile operator, is changing its name to Free Senegal. The news was announced during the brand's 20th anniversary celebrations and made official on the operator's Twitter account and through a major communication campaign.
The SAGA Africa holding company, controlled by Yerim Sow, Xavier Niel, and Hassanein Hiridjee, is now the second-largest mobile operator, behind competitors Orange and Nespresso.
Driven by the ambition to "give all Senegalese access to new digital services at the best price," the operator is now rolling out 4G+ in Dakar and the country's largest cities.
It should be remembered that Free shook up the French telecoms market a few years ago with its low-cost offers. The arrival of this brand in Senegal and the expertise of its shareholder Xavier Niel undoubtedly represent a major step forward for Internet access for Senegalese consumers.
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