A few weeks after opening a new office in Dakar, GRAMICA, a 360 digital advertising agency specializing in French-speaking Africa, is launching its customer service offering on the WhatsApp mobile app.
WhatsApp has:
- 1.3 billion active users worldwide
- Users spend an average of 28 minutes
- An average open rate of 90%
30 billion messages sent daily worldwide The app offers multiple means of communication: text, links, images, videos, audio, etc. Subscription is effective on a double opt-in basis, as users must register the advertiser's number and then send an acceptance message. In addition, users can unsubscribe at any time. This new, affordable, and tailor-made channel allows you to create a close and personalized relationship with your customers.
Are you an automotive brand looking for fast customer service for customers who have broken down? Are you a social brand that needs to create a personalized relationship with your audience? Gramica creates your business account on WhatsApp, responds to customer messages, and tracks usage statistics.