Africascope 2021 provides a detailed snapshot of media consumption during the first half of 2021 in eight sub-Saharan African countries (Cameroon, Côte d'Ivoire, Senegal, Democratic Republic of Congo, Republic of Congo, Mali, Burkina Faso, and Gabon), representing a total of 20.2 million individuals.
During the first half of 2021, most of the countries covered by Africascope lifted the curfews put in place to combat COVID-19. Only Gabonese and Congolese citizens were still subject to a curfew from 10 p.m. to 5 a.m.
TELEVISION
In the first half of 2021, 91% of Africans watched television on a daily basis, representing 18.3 million viewers each day. On average, they watched television for 3 hours and 58 minutes each day, with significant disparities between countries, as shown in the table below.
Novelas TV, TV5Monde, and one or two national channels (public or private) occupy the top spots in each country.
RADIO
In the first half of 2021, 63% of individuals aged 15 and over listened to the radio every day on average. They spent an average of 2 hours and 10 minutes per day per listener.
Here too, there are huge disparities in consumption from one country to another, ranging from single to double, as shown in the table below.
Radio listening mainly concerns national public or private stations, which account for 82% of audience share. Nevertheless, the international station RFI is in the Top 3 in 7 out of 8 countries, and Trace FM is in 3rd place in 2 countries.
Read also: Internet usage AFRICASCOPE 2020/2021: Senegal breaks all records
AFRICASOPE 2020/2021: for the first time, WhatsApp overtakes Facebook
Source: Kantar TNS – Africascope 2021: survey conducted from March 29 to May 23, 2021, among a representative sample of the population aged 15 and over (quota method) in nine cities in French-speaking Africa: Abidjan (Ivory Coast), Dakar (Senegal), Bamako (Mali), Ouagadougou (Burkina Faso), Kinshasa (DRC), Libreville (Gabon), Douala and Yaoundé (Cameroon), and Brazzaville (Congo-Brazzaville).The interviews were conducted face-to-face on tablets with a total sample of 16,000 people, representative of the population aged 15 and over in the survey area.