TV advertising investments measured by the Omedia institute remained stable in the first half of 2022 compared to the first half of 2021.
This stagnation masks significant month-to-month variations. In the first quarter
, investments fell by 9.2% despite a sharp increase in January (+22%).
In the second quarter, May saw a 56% increase thanks to Ramadan promotions, but this was followed by a 20% decline in June.
Since the launch of Ivorian DTT channels in early 2019 and the introduction of A+ Ivoire in January 2019
, La 3
in February 2020, and Life TV in June 2020
, advertising investments have almost doubled, from 3. 8 billion CFA francs in 2019 to 6.5 billion CFA francs today. However, it seems that the level reached today, which remains the same as last year, marks a plateau for the Ivorian market.
History of TV advertising investments in Côte d'Ivoire (source: Omedia) since 2019
First half of 2019: 3,790,000,000 CFA francs
First
half of 2020 5,018,000,000 CFA francs
First
half of 2021: 6,451,000,000 CFA francs
First
half of 2022: 6,539,000,000 CFA francs