What is your background?
In 2010, I actively participated in the presidential campaign alongside a candidate. After this historic political event, which saw Guinea's first democratic election and brought Alpha Condé to power, I seized the opportunity to work as a program host for Gangan TV, the country's first private television channel, which officially launched in 2011. I then joined Diversity TV for a few years before returning to the Gangan TV team.
What are your current activities?
Since the end of 2021, I have been involved in the development of Groupe Fréquence Médias, a new media group, as deputy director of FIM 24 and coordinator of the sales and marketing department.
At the same time, I am the sales director of Mosaiqueguinee.com, one of the most widely read general news sites.
I am also the president of the network of Guinean journalists for social protection. This network is made up of journalists from different media backgrounds who are driven by a desire to master the field of social protection, including the multitude of actions carried out to benefit the poor and destitute, but whose scope is largely unknown. To this end, we have created www.guineeactusociale.com, a specialized news site exclusively dedicated to social issues.
Finally, as a Peace Corps volunteer, I am also the president of the "Mixed Race Club for Conflict Prevention and Peacekeeping
."
During the 2010 presidential election, there was a strong division and a real tearing apart of the social fabric because of political rhetoric. Politics had thus become a field of enmity and an instrument for dividing the population. Given that I myself am of mixed race, born to a father and mother from two different ethnic groups, I drew on this experience to set up this organization to campaign for social peace and solidarity.
At FIM FM, I host a program on diplomacy called "Nord-Sud"
(North-South), and another program dedicated to success stories in our country and on the African continent called "L'Afrique bouge" (Africa on the Move).
I am also a columnist and co-host for our flagship morning debate and investigative journalism program called "Mirador." Tell us about GFM.
Groupe Fréquence Médias was created on March 7
,
2019. It consists of a radio station, FIM FM, which broadcasts on 95.3 FM, a television channel, FIM 24, which is set to begin broadcasting in late May 2022, and a news website, wwwfimguinee.com.
How has FIM FM fared since it began broadcasting nearly a year ago?
Many people didn't believe in it, but today we have risen to the challenge of launching a radio station dedicated to continuous news coverage, similar to RFI.
Launched on January 25, 2021, we can safely say that FIM FM is a success. It wasn't easy to keep up with the pace of continuous news with a news break every 30 minutes and two major programs, FIM Midi at noon and FIM Soir at 6 p.m.
In terms of audience ratings, in such a short time, we have managed to compete with radio stations that have been around for more than ten years. Our morning talk show, called "Mirador
,"
is now widely acclaimed by the public and has become the most listened to show between 8 a.m. and 11 a.m.
We now have around 50 daily and weekly programs in our schedule.
We broadcast programs on politics, culture, and sports—in short, news from here and elsewhere.
A total of 55 programs are produced and broadcast on our station, 25 of which are streamed on our Facebook page and YouTube channel.
Can you tell us a little about the FIM 24 project?
As for the FIM 24 project, we have already finalized the schedule and design of the programs that will be broadcast soon, and we are now in the process of ordering equipment.
Our editorial line remains continuous news coverage, similar to radio, with debate panels throughout the day, interspersed mainly with news breaks. But our ambition is to create a pan-African news channel.
We also have an events branch within the Group, through which we will put together a mosaic of annual events, including special programs.
Funding programs is a challenge for new channels. What is your point of view?
Our vision is to produce content locally. That is why we will equip ourselves with sufficient high-quality equipment and set up studios that will meet this ambition. However, we will also purchase programs to feed, enhance, and diversify our schedule for the enjoyment of our audience.
We will be able to count on our partnership and production services to achieve our performance and profitability objectives.