According to the latest Africascope study, TV5MONDE ranks second among executives' and managers' favorite international channels, with a weekly audience share of 82.8%.
98.5% of executives and managers also say they are familiar with the TV5MONDE brand.
Among the target audience aged 15 and over, 77% say that TV5MONDE is useful for improving their knowledge of French. 76% of them appreciate the channel because it allows them to learn or discover new things.
In Guinea, TV5MONDE is available unencrypted on the SES5 satellite alongside TIVI5MONDE, the children's channel, and STYLE, dedicated to lifestyle. It is also available on the main platforms of satellite operators CANAL+ and Startimes.
Source: Kantar TNS Africascope study conducted from November 5 to 22, 2019, among a sample of 850 individuals aged 15 and over and 150 executives and managers living in Conakry.
See also: Interview with Sandra Basset, Deputy Head of TV5Monde's Africa Division