Joyce Sagoe, Marketing and Communications Director at Société Générale Côte d'Ivoire, has officially launched a new marketing and communications consulting firm in Abidjan.
Named "Thinking," this new firm aims to support companies in the areas of communications and marketing and raise awareness of the challenges they face through training, experience sharing, and consulting.
"Marketing and communications are two multifaceted arts that enable ideas to emerge, come to life, and grow. From theory to ideation; from ideation to projection; from projection to practice; from practice to success…"
Passionate about marketing and communication, and winner of the ASCOM 2021 Inspiring Talent Award, Joyce Sagoe decided to launch this firm to train and develop professionals in these fields, but also to contribute to the performance of their businesses.
The first Thinking workshop will be held on July 24, with the theme "defining and promoting the positioning of your product or company." Entrepreneurs, communications directors or managers, marketing and/or sales directors or managers, product managers, and communications officers are invited to participate.
Read also: Interview with Joyce Sagoe, Marketing and Communications Director at Société Générale Côte d'Ivoire