Adweknow and Fieldpro Research have joined forces to develop L’OBSERVATOIRE DES MARQUES (The Brand Observatory). This study enables brands to understand how they rank among their competitors and make the necessary marketing adjustments to address their weaknesses. It is also a robust knowledge tool for communications agencies and advertising agencies, enabling them to better understand a sector of activity, the competitive position of brands, and the areas that need to be worked on as a priority (awareness, image, satisfaction, etc.).
The results were grouped into 10 brand/product categories covering more than 100 brands/products (see below).
In order to allow as many people as possible to access the results, we have established a highly flexible pricing structure that allows you to purchase one or more categories, one of the two sectors, or the entire study.
Pricing Observatory of Ivorian brands
- 1 category of brands/products: €450
- 2 or more categories: $360 per category (-20%)
- Beverage sector (4 categories): €900 (-50%)
- Food sector (6 categories): €1,350 (-50%)
- Total cost of the study: €2,000
The results are available in the form of a report by product category, breaking down each indicator (brand awareness (TOP of MIND, aided and unaided), consumption and consumer satisfaction, and brand appreciation indicator) across the entire population, and by gender and age group.
Contact: rene@adweknow.com
CATEGORIES and BRANDS STUDIED
BEVERAGE SECTOR
MINERAL WATERS
WELCOME ASSINIE AWA CELESTE OLGANE SENSATION CRISTALINE RITAL
FRUIT JUICE
COMPAL DARCI IVORIO TAMPICO BONJUS KIMO SUCCES TOP JUS TOP SAHO
FLAVORED DRINKS AND SOFT DRINKS
4 X ENERGY KABISA SENTINELLE XXL ENERGY 7 UP AMERICAN COLA BUBBLE UP COCA COLA MIRINDA ORANGINA PEPSI PLANET VIMTO YOUKI
BEERS
ASSO B.B City BEAUFORT BOCK SOLIBRA BOOSTER TEQUILA CASTEL BEER CHILL DOPPEL MUNICH FLAG GOLD 5.5 GUINNESS HEINEKEN IVOIRE MUTZIG NUMBER ONE PRIMUS TUBORG
FOOD SECTOR
CEREALS
BLEDINA BLEDINE MOYOFAI TOP GARI
SUGARS CHOCOLATE CONFECTIONERY
PRINCESS TATIE SUCAF SUCRIVOIRE DUBBLE BUBBLE MENTOS CHOCO BON CHOCO FUN CHOCO MAX
COOKING AIDS/ TOMATO CONCENTRATES/ MUSTARD, MAYONNAISE, KETCHUP, AND SAUCES
AJINOMOTO AMI AROMATE JUMBO MAGGI MAXI GOUT ALYSSA TOP CHEF AROMATE BAMA CALVE DOLSI
OILS, MARGARINES & BUTTERS/CHEESES
AYA DINOR AYA BLUE BAND CALVE DELICIA RAMA LA VACHE QUI RIT MILKANA
RICE AND PASTA
DAIBON DINOR LA RIZIERE NANGO UNCLE SAM PANZANI
YOGURTS AND MILK
CREMOR ELLE & VIRE EUROLAIT MILKANA VIGOR YOPLAIT
BONNET ROUGE BONNET BLEU CANDIA LAITY LEADER LAIT LP NIDO MILKANA