Claire VERDIER, Media Research Manager at Kantar Insights, answers our questions and details the results of the Africascope KIDS 2023 study.
This annual study covers the capitals of four sub-Saharan African countries: Cameroon, Côte d'Ivoire, Democratic Republic of Congo, and Senegal. It provides a snapshot of media consumption among children aged 4 to 14, representing a total of 10.6 million children.
Topics covered:
How do children aged 4 to 14 behave when watching television? What are their favorite programs?
What is the audience for youth channels?
Which youth channels are the most watched?
How are advertisements perceived by children?
What are parents' expectations regarding TV programs?