In 2020, RFI, France 24, and Monte Carlo Doualiya were among the most popular radio and television channels in Nouakchott (Mauritania), according to the results of a study conducted locally by Kantar-TNS*. The audience figures for France Médias Monde's channels are accompanied by strong performances in digital environments, which have grown by 32%** since 2016.
> France 24 confirms its status as the leading international news channel
As the leading international news channel in Mauritania, France 24 is watched by more than one in two inhabitants (51.9%) every week, and nearly 80% of those surveyed say they are familiar with it. In Nouakchott, the channel ranks third among the most watched television channels on a daily basis (all channels combined). France 24 also consolidates its status as the leading international news channel among executives and managers, with a weekly audience share of 74.2%, and remains the most watched channel on a daily basis by this target audience (all channels combined). The French-language channel is the most watched by Mauritanian viewers.
> RFI ranks in the Top 3 most listened to and best known radio stations
Known by 67.7% of the population and followed weekly by 42.1% of Nouakchott residents, RFI remains a major player in the Mauritanian radio landscape. It ranks in the Top 3 most listened to and best known radio stations in Nouakchott. Among executives and managers, RFI tops all audience and awareness indicators.
> Monte Carlo Doualiya has the highest listening time in the Mauritanian capital
In Nouakchott, the Arabic-language radio station Monte Carlo Doualiya is listened to weekly by 11.3% of residents and 22.4% of executives and managers. It ranks in the Top 10 most listened to radio stations by this target audience (all radio stations and languages combined). Monte Carlo Doualiya has the highest daily listening time (60 minutes) in the Mauritanian capital.