2021 has been a year full of new developments for the 35°Nord agency!
Over the past year, the consulting and strategic communications agency dedicated to the African continent has accelerated its growth.
Following the appointment of Adrien Loriller and Quentin Ruffat as new partners, the agency has gradually expanded its activities on the continent with the opening of offices in Abidjan (35° West) and Kinshasa (35° Congo). Today, it officially announces the launch of its "China Desk" to support Chinese companies operating in African markets.
Since its creation in 2012, the agency has supported more than a hundred international clients on the African continent. Among these clients are a growing number of Chinese companies that have chosen to use the agency's services for their activities on the continent. For this reason, and with a view to supporting a greater number of Chinese players, the agency has decided to create a dedicated service offering: strategic consulting, media relations, stakeholder relations, CSR communication strategy implementation, crisis communication, digital content creation, digital strategy, and social media.
This new activity will be led by Claire XUE and Carla TRENTADUE, both of whom speak Chinese.
According to Claire Xue, head of the China Desk: "We are witnessing a new form of maturity in trade relations between China and the African continent, in which communication and explanation are becoming key factors for success. The services offered by the 35°Nord agency are fully in line with this new tripartite relationship between Africa, China, and France, and respond to its development and partnership challenges."
Source: press release
.