While in France there is concern about how the Paris Olympic Games, scheduled for next summer, will be received, Côte d'Ivoire is proudly celebrating the exemplary success of the 2023 Africa Cup of Nations (CAN) hosted on its soil.
Although some people expressed criticism or concern in the weeks leading up to the competition about the country's ability to be ready for the big day, the 2023 Africa Cup of Nations was ultimately a triumph for Côte d'Ivoire, not only in terms of the national team's sporting achievements but also for the country as a whole. The country demonstrated its ability to successfully host a major tournament and showcased the talent and diversity of African soccer, strengthening both continental and national unity and pride.
With infrastructure built specifically for the occasion, high-quality soccer stadiums, large and enthusiastic crowds regardless of which teams were playing (except at the start of the competition), a warm welcome for visitors and supporters, and effective security around the stadiums and fan zones, Côte d'Ivoire offers valuable lessons in planning, event management, and public engagement.
The fact that four Ivorian channels broadcast the competition certainly also contributed to the popular success of CAN 2023. Similarly, the contribution of African artists and musicians helped to create the atmosphere and made a big impact.
Hosting major sporting events is a unique opportunity to celebrate a passion for sport, promote economic development, and strengthen social ties and a sense of national identity. Côte d'Ivoire has just demonstrated that the economic and sporting benefits, and the impact on the image of the country and of Africa as a whole, will be numerous and long-lasting.
This edition of Africa's biggest competition is sure to become a benchmark and an example to follow for other countries that will be organizing sporting events on the continent in the future.
