Since the launch of digital terrestrial television channels, RTI channels have faced significant competition. Now is the time to take stock of 2021, but also to look ahead to the years to come.
In an interview with Adweknow, Sahifoulaye Kone, Marketing and Communications Director of the RTI group, said: "It has been a year rich in lessons learned about the market, our customers, and the strategic choices made by our Group. As a reminder, our ambition is to be a major sub-regional player in linear and digital media. Our customers have a strong attachment to the RTI brand: it is the only brand in Côte d'Ivoire with a history spanning 60 years, its history is intertwined with that of the country, and it is a powerful symbol of unity in terms of providing guidance and support to several generations of Ivorians in its mission to inform, educate, and entertain.
To illustrate its ambitions, RTI is broadcasting a new institutional commercial in the colors of the Africa Cup of Nations.