The SNPTV has just published the third part of its study on TV effectiveness, initiated three years ago in partnership with Ekimetrics, which reviews the universal characteristics of TV effectiveness.
The study covers six years of in-depth data and analyzes more than 250 econometric models across a wide range of sectors (more than 10) with a focus on five specific sectors (136 econometric models): automotive, FMCG, premium cosmetics, telecom operators, and retail.
Key findings:
Furthermore, the effects of TV are immediate and have an unmatched longevity. TV is the medium with the highest long-term multiplier coefficient: 2.25.
Thanks to its powerful reach, TV always generates strong synergies with other media. TV offers up to 23% greater sales effectiveness than other media.
Contribution to sales, significant return on investment, short- and long-term effects, greater effectiveness than other media… the study demonstrates, if proof were needed, the universal power of TV as a medium.
Download the full study
See also: The 6 universal advantages of television advertising