RFI, Zik FM, Radio Savane, and Radio Liberté: above 25% audience share

RFI, ZIK FM, RADIO SAVANE, AND RADIO LIBERTE: above 25% audience share.

Audience share is an indicator of a media outlet's power in its territory.

It measures how much time a station has been listened to, out of 100 minutes listened to by radio listeners: the higher the audience share, the more the station stands out from its competitors.

Four stations, RFI, ZIK FM, RADIO SAVANE, and RADIO LIBERTE, exceed 25% audience share in their territory.

RFI achieves this in two countries: in Congo Brazzaville, RFI reaches a record PDA of 41.9%, and in Gabon, it is close to a 30% audience share.

In second place, ZIK FM, the leading radio station in Senegal, reaches 36.8% and is close to the record score achieved by RFI in Congo, while in Burkina Faso, SAVANE FM reaches a score of 31.9%.

RADIO LIBERTE in Mali completes this ranking as the fifth station above 25% audience share.

Station Country Audience share

RFI CONGO Brazzaville 41.9%

ZIK FM SENEGAL 36.8%

Radio Savane FM BURKINA FASO 31.9%

RFI GABON 29.3%

RADIO LIBERTE MALI 25.9%

Source: Africascope 2019 (September 2018/June 2019)