NCI, the new Ivorian channel, has launched an intensive poster campaign in Abidjan and unveiled its new slogan, "Télévivez la Côte d'Ivoire" (Experience Côte d'Ivoire on TV), and its tagline, "ça se passe ici" (it's happening here), both of which reinforce the channel's ambition to establish itself in Ivorian society.
Designed by the 6ème
sens agency, this campaign consists of several visuals and is being rolled out across the entire Abidjan metropolitan area.
In addition, the channel, which will be broadcast on DTT in Côte d'Ivoire and has already negotiated its presence on CANAL+ packages, has also just signed with the Chinese group STARTIMES.
Viewers will be able to find Nouvelle Chaîne Ivoirienne programs on channel 204 of the CANAL+ package, channel 778 of the STARTIMES package, the ORANGE TV app, and of course channel 4 of TNT, where a short presentation film is being broadcast on a loop while awaiting the channel's launch in a few days.
NCI, which will also be available on all cable networks, will be able to reach all Ivorians from the outset, as well as a pan-African and international audience thanks to ORANGE TV's on-demand services, which will be available on smartphones and tablets!