MIXA, the expert brand for sensitive skin, has gained digital expertise through four successful editions of its MISS MIXA contest, and has found that beauty and digital technology are the stuff of dreams for young women in French-speaking Africa. Their beauty icons today are Fanta @fantastyck from Ivory Coast, Fatou @abanaturelle from Senegal, Ivana @ivana_ononino from Cameroon, Fania @fania_eluki from the DRC, and Salomé @salomejetaime from Gabon. These talented influencers share their vision of beauty via social media and inspire thousands of young women.
For the fifth edition of the MISS MIXA contest, MIXA is offering the winner the chance to become an influencer, helping her take her first steps on social media with a professional photo shoot and personalized coaching from an established influencer. MISS MIXA 2020 will also win a trip to Dakar to participate in the ADICOMDAYS digital competition in the Beauty category, as well as an iPhone X.
MIXA unveils the key stages of this unique MISS MIXA contest:
- March 1 to 31: registration and voting open on Facebook @MIXAAFRIQUE
- April 15: announcement of the finalists per country, as chosen by public vote
- April 30: Announcement of MISS MIXA 2020, chosen by a jury vote
- May 1 to 31: MISS MIXA 2020's first steps on social media thanks to a professional photo shoot and personalized coaching by an established influencer
- June 16 to 19: trip to Dakar to participate in ADICOMDAYS Thanks to the MISS MIXA 2020 contest, becoming an influencer is a dream that is now within reach for young women in French-speaking Africa.
Read also: Creation – Miss Mixa 2017 by Blue Lions
Press release