2024 is off to a strong start!
Starting in January, the Africa Cup of Nations will stir up enthusiasm among African populations, for whom, as we know, soccer is a burning passion.
The TotalEnergies CAF Africa Cup of Nations Côte d'Ivoire 2023—its official name—is being expanded for the first time to 24 teams instead of 16 and will take place over four weeks starting January 13 in Côte d'Ivoire.
This event is an opportunity for television networks and radio stations broadcasting the matches in qualifying countries to break audience records and generate advertising revenue.
The traditional broadcasters (CANAL+ and public channels such as RTI, RTS, etc.) are of course involved and have been joined by new players such as New World TV and NCI, which already broadcast the World Cup in Qatar and are now doing the same for Africa's biggest football competition, further enhancing the event's visibility.
For advertisers, the 2023 Africa Cup of Nations (which will therefore take place in 2024) is a unique opportunity to capitalize on the public's enthusiasm and excitement to promote and showcase their products. Local advertisers have a few weeks left to join the major pan-African advertisers who have already signed partnerships and broadcasting contracts.
But 2024 will not only be a great year for sports. It also looks set to be a promising year for fiction.
Budgets allocated to audiovisual production are becoming increasingly substantial and there are more and more projects for series made in Africa: the Guide to Audiovisual and Film Production that we have just published shows the richness and diversity of this rapidly expanding sector.
Initiatives continue to multiply in terms of both funding and training. After a long lull linked to the COVID crisis, events are also picking up again with the proliferation of new spaces for meetings, presentations, and promotion of works: DAKAR series, DOUALA series, SICA in Abidjan, etc. In just a few months, several events focusing on production and fiction have been successfully launched and are already preparing for the 2024 edition.
Here too, advertisers have a key role to play: in addition to helping develop their brands, the budgets invested in television are used to create content that is relevant to African viewers, create jobs, train young people, nurture young talent, and thus generate economic momentum that is conducive to the development of their own brands.
In line with this renewed dynamism, Adweknow will continue in 2024 to report on the latest news in media, digital technology, and communications, to give a voice to those who shape the market, to report on innovative initiatives, to publish exclusive reports, and to participate in the development and promotion of the entire sector.
We hope that you will continue to support us and read our publications in such large numbers.
Merry Christmas and a very happy New Year 2024.