As it does every year, Lagos hosted the sixth edition of the Pitcher Festival, an event that rewards media creativity across the African continent. A jury of experts from across the region gathered to review and judge the most creative campaigns of the year, broadcast across Africa in various media, including print, film, audio, billboards, and public relations.
At this 6th edition, the McCann Abidjan advertising agency received several awards:
- SILVER for the "Booster Racines" campaign:https://www.youtube.com/watch?v=jJBBKNE_IgI&ab_channel=McCANNWestAndCentralAfrica