After working at Harmonies Media Group in Ivory Coast, Kwame Senou founded Opinion & Public in 2019, a public relations agency affiliated with the BCW (Burson Cohn & Wolfe) group. Through this entity, he represents BCW in Ivory Coast, Guinea, Benin, and Liberia.
He is also the vice president for French-speaking Africa of the Brand Africa initiative. Founded by Thebe Ikalafeng, Brand Africa is a movement that aims to promote a positive image of Africa and its diversity while fostering its competitiveness. For the past 11 years, Brand Africa has published an annual ranking, Brand Africa 100, dedicated to the most admired brands in Africa. Kwame Senou looks back at the latest edition and presents the key findings.
Today, Kwame Senou is officially launching the pan-African ESG agency called Mwungano, which means alliance in Swahili. This new agency was created with Sophie Masipa, Managing Director of Fikira Consulting.
Today, the two partners have joined forces to expand their offering by launching the first pan-African communications agency specializing in environmental, social, and governance (ESG) issues.
The two professionals will put their expertise at the service of companies to tackle the complex landscape of issues with an effective and clear communications strategy—and a team of specialists to implement it. The agency is based in Johannesburg, South Africa, and has another office in Abidjan, Ivory Coast.
Source – press release