The Ecobank Group has officially announced the appointment of Korédé Odjo-Bella as Marketing and Communications Director for Côte d'Ivoire and the WAEMU zone.
A leading figure in the Ivorian communications and marketing sector, Korédé Odjo-Bella has for several years been at the helm of Vibe Radio Côte d'Ivoire, formerly owned by the Lagardère Active group, as well as the online media outlet ELLE.ci. She recently joined the VOODOO Group following its acquisition of Vibe Radio.
Konnie Touré, Program Director at Vibe Radio Côte d'Ivoire, will succeed her and take over as General Manager of the media outlet.
Korédé Odjo-Bella is joining the Ecobank group, where she will be responsible for contributing to the development of the Marketing and Communications strategy for Ecobank Côte d'Ivoire and the UEMOA region.
"Korede's appointment is an essential step in the implementation of our regional strategy. We know that Korede's passion and extensive experience in both marketing and project management will help improve the experience we offer our customers," said Paul-Harry AITHNARD, Managing Director of Ecobank Côte d'Ivoire and Regional Executive Director for UEMOA.
Read also: Interview with Korede Odjo-Bella, Managing Director of Lagardère Active Côte d'Ivoire