For the first time this year, TV advertising investment is down in Côte d'Ivoire. According to figures from Omedia, which monitors advertising in several African countries, November 2020 saw a decline of 10.3%, with a total of just over 750 million CFA francs.
The situation in Côte d'Ivoire in 2020 is unique in that many events have overlapped, making it difficult to analyze the situation.
The excitement generated by the successive and staggered launches of new DTT channels: NCI on December 12, 2019, La 3 on June 26, and Life TV on June 26, offset the effects of the health crisis, which is known to have resulted in the freezing of many advertising budgets around the world.
Cumulatively, month after month, gross TV advertising investments rose sharply, with two records broken in September and October.
Read: Ivory Coast: Advertising investments up in October 2020 (+44.2%)
Does the presidential election held on October 31 explain the slowdown observed,
or will November mark the beginning of a reversal of the trend with a stabilization or even a decline in TV advertising investments in Ivory Coast?
