The Ivorian outdoor advertising ecosystem welcomes a new player, Nymba, a platform for digitizing the process of purchasing urban billboard space.
The Varley Halls advertising agency officially launched the platform at the end of December during a press conference attended by advertisers and communications professionals.
Named "Nymba," this new platform was designed to digitize the purchase of advertising space in the Ivorian economic capital, which has more than 8,000 billboards. By using traffic data and measuring the impact of each advertising space, the platform enables advertisers to design more optimized and targeted advertising campaigns.
Armel Koffi, CEO of the advertising consultancy Origin7, is the administrator of this new platform.
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