Stad'Afric was launched in 2016. Can you tell us a little about the channel's short history?
From 2016 to 2018, before the channel stopped broadcasting due to a lack of funds and we took it over, Stad'Afric was primarily a news-oriented channel. Aware of its potential, we decided to change the programming schedule. While continuing to cover the news, we introduced programs aimed at a wider audience. Stad'Afric, in its current format, only started last September, but we quickly found our audience: all African sports fans, whether on the continent or elsewhere in the world.
What is its positioning and what are the strengths of its programming?
Stad'Afric is the leading channel for French-speaking African sports and athletes. Our primary mission is to provide daily coverage of African and international sports news, but our role is also to publicize all initiatives, projects, and actions related to sports that directly concern the African community.
This commitment leads us to cover sports that are ignored by other media outlets, as well as sports from a health, economic, and political perspective. That's why we wanted to create strong programming slots with long-running shows.
How do you supply content to the channel?
We produce all our content on the ground in Africa. Our network of correspondents across the continent provides daily content for the channel's various programs. The editorial team in Paris acts as a hub. This enables Stadafric to be the first channel to respond to the demand from an audience seeking both local and international information. Our primary goal is to produce more and more content locally, such as the program "Club Africa," which airs every Friday evening.
Who can watch you today?
Stad'Afric is broadcast throughout French-speaking Africa via cable and satellite operators: Canal+ Afrique, Orange, Startime, Mtn, Eutelsat, Nexttel, Tnt Sat Africa, Tv Sat Africa, Malivision, and others. It is also available in the Comoros, Mayotte, and Madagascar, and since we broadcast the channel free of charge via satellite and the internet, we know that it is carried by many local operators without us even being aware of it. Overall, we have effective coverage of several hundred million viewers, not to mention its international dimension, as it is available free of charge (anywhere in the world) via 24/7 streaming on our website https://stadafric.com
. Wherever you are, you can receive Stad'Afric.
Your business model is based on advertising revenue. How do you see the advertising market evolving in French-speaking Africa?
The African advertising market is undoubtedly poised for significant expansion. That is why we are confident in our ability to attract local, national, and international advertisers. In fact, we are going to offer a new format for advertising space by grouping all advertisers from the same location in identified spaces. For example, if we have several advertisers in Abidjan, we will create a local Abidjan advertising page. Why not have an advertising tunnel for Senegal, not to mention spaces for international advertisers? We are convinced that this is even a program in itself for people who are not directly involved in advertising. A resident of Dakar may be curious to see what is happening in Abidjan.
The African Cup of Nations will take place next June. How will you cover this event?
At the end of each day, we will be joined live by Mansour Loum, our editorial director, accompanied by his guests, to review and discuss the matches played, all fueled by reports from our correspondents on the ground and many surprises that I can't tell you about yet.
Find the complete file: Sports rights in French-speaking Africa