French-speaking sub-Saharan Africa continues to develop, driven more than ever by the dynamism of Côte d'Ivoire and Senegal, its two bridgeheads: significant and continuous growth in both countries, the launch of new private channels in 2019 and 2020 in Côte d'Ivoire, the arrival of Free in Senegal, the continued development of CANAL+ at the pan-African level but also in Côte d'Ivoire, the dynamism of national and pan-African production, etc.
…2020 looks set to be a very promising year.
In 2020, Adweknow will continue to bring you the latest news on media, digital technology, and communication, to produce comprehensive sector reports as we did on beer and beauty, to give a voice to those who drive the market, and to keep an ear open for the trends that shape it.
2020 will also be an opportunity for us to publish our Audiovisual and Advertising Guide (GAP 2020).
GAP 2020 will not be just another directory. Its ambition is much greater: to bring together in one place all the information available on the interdependent markets of audiovisual and advertising.
As such, the GAP 2020 will feature a substantial editorial section enriched with the help of our partners (key audience and advertising market figures, practical information sheets, vocabulary, legal framework, etc.), making it a useful daily reference tool for all decision-makers interested in these two sectors.
Sharing our expertise: this has been our motto and our ambition for more than three years.
We hope that more and more of you will support us and help us pursue this goal in 2020.
Merry Christmas and Happy New Year.