Côte Ouest Audiovisuel, a major player in audiovisual content distribution in Africa, has joined forces with the Orange group to distribute its content to all its subscribers, without using satellite broadcasting, by leveraging the Orange Media Delivery Boost (MDB) solution.
The agreement between the two players introduces a new value proposition, as the distribution of TV and OTT (Over-The-Top) content will now be facilitated by Orange's CDN (Content Delivery Network). Orange will thus provide Côte Ouest Audiovisuel's content distribution solution throughout the West Africa region.
Mobile video consumption is exploding today, and we have found that Orange MDB is the ideal solution for our content delivery needs. It is a pay-as-you-grow model, managed by experts and available in regions where mobile broadband is growing at a rapid pace," said Bernard Azria, CEO of Côte Ouest Audiovisuel.
Source: Press release