Kantar has just published the 2021 edition of AFRICASCOPE KIDS, a study on TV consumption among children aged 4 to 14.
According to this study*, 91% of children aged 4 to 14 watch television every day. They spend an average of 4 hours and 7 minutes per day watching TV.
While they mainly watch youth channels (54% of their viewing time is devoted to these), children also watch many other channels and programs. Cartoons are by far their favorite programs, followed by movies and game shows.
