As we announced a few months ago, NCI is the official broadcaster of the 2022 FIFA World Cup.
But having the rights to the World Cup is not enough; we still need to let the public know about it. To do this, NCI launched a major 360° communication campaign a few days ago, targeting the Ivorian public using all available means: posters, radio, digital, press, cinema, and of course TV.
Remember that the FIFA World Cup kicks off on November 20.
The poster campaign is impressive and includes 350 12m² billboards across the country, including 250 in Abidjan and six large-size billboards in Abidjan.
In addition, 510 branded transport vehicles (CityAds, Sautoc, and Heetch) will be on the streets before and throughout the World Cup.
Radio Nostalgie, Radio Al Bayane, and 12 local radio stations in the interior of the country are also being used to promote NCI as the official broadcaster of this World Cup.
In terms of audiovisual media, in addition to the trailers broadcast on NCI in the run-up to and throughout the competition, commercials will also be broadcast in Majestic cinemas and on CANAL+, which broadcasts the channel.
Finally, there is also a significant digital presence on Abidjan.net, Go Africa Online, Educarrières, Fraternité Matin, Jumia, the NCI website, and the NCI Facebook page, which has 2,370,000 followers.
The campaign, which began on October 18, will continue until December 18, the date of the World Cup final.
The 6ème sens agency collaborated on the production of this campaign on behalf of NCI.