Creative Systems Engineering (CSE), a subsidiary of Adwanted Group, the leader in TV, radio, print, and digital advertising space reservation systems, was selected by CANAL+ ADVERTISING following an international competition.
The solution chosen by CANAL+ ADVERTISING consists of Media Pilot, the booking and billing tool for television, radio, press, and digital advertising campaigns, as well as Media CRM and Media Services (extranet).
CSE already equips a large number of advertising agencies in France and internationally (TF1 PUB, Next Media Solutions (Altice), Lagardère Publicité News, beIN RÉGIE, Amaury Media, Regis (Mediawan), Ketil Media, Nova Régie, Skyrock Public, Antenne Réunion, etc.) and offers solutions integrating Cross Media, Multi-Currency, Multi-Language, CRM, and billing. Media Services, the web platform that already offers several services for accessing Media Pilot data, will be enhanced with a brief entry module and a spot generator that can be automatically integrated into Media Pilot.
According to Pierre Paul Vandersande, Managing Director of CANAL+ ADVERTISING: "The development of our advertising activities required us to upgrade our planning tools. After Abidjan, the creation of a second advertising subsidiary in Nigeria required a multi-language and multi-currency system. Furthermore, both the experience acquired by CSE on the African continent and the ongoing scalability of Media Pilot convinced us to make this choice. The modularity of the solution, which integrates dedicated applications for CRM, digital management, and a web platform, also contributed to the decision."
Source: CP CSE/CANAL+ ADVERTISING
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