Pierre-Yves Binctin has just been appointed Director of Marketing, PR & Digital France & Africa for WarnerMedia's General Entertainment networks. He will lead the Marketing, PR and Digital strategy in France and Africa for the Warner TV, TCM Cinéma, TNT Africa, Toonami and Adult Swim networks.
Before joining WarnerMedia, Pierre-Yves Binctin was head of Comic Con Paris, the pop culture festival, at Reed Expositions France since 2015.
This follows a series of appointments announced at the end of the year for the team in charge of channels and services operated from France, French-speaking territories, Africa, Israel, and Benelux:
Ariane Suveg has been appointed to head WarnerMedia's youth division in France as Vice President of Kids Channels for France, French-speaking territories, Africa, and Israel for the Boing, Boomerang, and Cartoon Network brands. After serving as director of programs and programming at Nickelodeon, Gulli, and Vivolta, she joined WarnerMedia in 2015 to manage the youth programming team in Africa.
Guillaume Le Gros has been appointed Director of Programming and Broadcasting for the group's young adult and film/series brands in France and French-speaking territories. In this role, he oversees acquisitions and programming strategy for the Warner TV, TCM Cinema, Toonami, and Adult Swim brands. He is also in charge of programming and broadcasting for Toonami and Adult Swim for English-speaking Africa.
Bertrand Schontz has been appointed Senior Director of Distribution and Operations for French-speaking territories, Benelux, Africa, and Israel. Bertrand Schontz oversees relationships with all distribution partners in these territories for all of the group's media brands. Bertrand Schontz has spent most of his career at WarnerMedia.
It should be noted that Time Warner was sold to the AT&T group and renamed Warner Media in 2018. In May 2021, AT&T announced its intention to merge the company with the American media group Discovery, Inc., which owns numerous television channels.
WarnerMedia-Discovery is expected to focus on streaming, planning to invest $20 billion per year in new productions for HBO Max and Discovery+ services to compete with Netflix, Prime Video, Disney+, and others already well established in the SVOD market.