Children aged 4 to 14, 92% of whom watch television every day, spend most of their time watching youth channels.
Youth channels account for 59% of the time spent watching TV by 4-14 year olds. Logically, this share decreases as children grow older and become interested in other types of programs such as sports or game shows: the audience share of youth channels among 4-6 year olds is 71%, while it is only 50% among 11-14 year olds.
However, daily viewing time (3 hours 17 minutes) is down significantly compared to 2021 (4 hours 7 minutes), but also compared to 2018 (3 hours 41 minutes) and even compared to the very first study published in 2017, when children aged 4 to 14 watched 4 hours 30 minutes of television.
This can perhaps be explained by the continued growth in internet access for children: +6 points compared to last year. In 2022, 26% of children aged 4 to 14 had access to the internet (on average across the four countries studied) and 16% of children connect at least once a week, mainly via mobile phone.
Watching online videos (56%), playing video games (40%), and using social media (25%) constitute the bulk of children's internet use.
Top audience by age group:
Regardless of age, the TOP 3 remains the same: Disney Channel is followed by PIWI+, which in this wave overtakes Télétoon+.
The Africasope Kids study is conducted by the KANTAR institute. Interviews are conducted face-to-face on tablets in Douala (Cameroon), Abidjan (Ivory Coast), Kinshasa (Democratic Republic of Congo), and Dakar (Senegal) with a sample of 1,637 children representative of the population aged 4 to 14 in the survey area (estimated at 9,944,000 individuals).