In this turbulent context of the health crisis, communications professionals are questioning the relevance of their messaging and how to maintain a connection with their audience, targets, customers, etc.
Forced to rethink their model and their actions, some brands may see an opportunity in this unique context.
To shed some light on the situation, ADICOMDAYS is organizing a webinar on Thursday, April 23 at 11:30 a.m. GMT, hosted by Maxime Okoye from the Web Hurleur agency. Social media expert Maxime Okoye will focus on a concept that is old but has made a comeback in these times of crisis: brand utility as a lever for brand engagement and customer proximity during this period of crisis.
| What is brand utility? How can I adapt it to my brand? How can I resume online communication and give meaning to it while maintaining my position? What messages do I want to convey? What do my customers expect from me? What are some examples of brand utility on social media around the world and in Africa? What are the prospects for recovery?
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