Influencer marketing has become an essential tool for advertisers in implementing a digital marketing strategy as part of their marketing process. It builds consumer confidence and adds credibility to the brand.
But how do you manage an influencer marketing campaign step by step? How do you target the right influencers? How do you reach them?
In this webinar, Adicom Academy will address the following points:
– Introduction to influencer marketing
– What is an influencer?
– What is the role of influencer marketing in a strategy?
– The steps involved in setting up an influencer marketing campaign.
Developing a strategy + action plan
Identifying the right influencer
Contacting and briefing the influencer
Signing a contract with the influencer
Effectively monitoring the influencers' actions
Collect statistics and produce effective reports
Evaluate the influencers' work
Remember that ADICOM ACADEMY is the training program of the ADICOM (Africa Digital Communication) community, aimed at communication and marketing professionals focused on the African digital environment.
Find out more here