More than 40,000 of you visited our website Adweknow.com over the last 12 months, with nearly 7,200 unique visitors in May alone (a 260% increase compared to May 2019—source: Google Analytics). We are proud to share this information with you. We sincerely thank all our readers for their trust and loyalty.
Aimed at advertising, media, and digital communication professionals in French-speaking Sub-Saharan Africa, ADWEKNOW has, in just a few years, established itself as the go-to resource for all professionals, offering comprehensive content that is often original and exclusive: interviews with personalities who are making headlines in the market, exclusive sector reports, key figures on television audiences and trends in advertising investment, information on corporate life, advertising creations, and audiovisual productions.
We would like to thank our partners who have given us their unfailing support in France and Africa over the past four years: CANAL+ ADVERTISING and CANAL+ INTERNATIONAL, CÔTE OUEST, FRANCE MEDIA MONDE (RFI and FRANCE 24), KANTAR, MEDIAMETRIE, MCNC, SGM (NCI AND NOSTALGIE), TV5 MONDE.
APPA, KANTAR, MEDIAMETRIE/OMEDIA, and RTI enabled us to produce the AUDIOVISUAL AND ADVERTISING GUIDE (Ivory Coast 2020 edition). We would also like to thank them.
Sign up to receive the AUDIOVISUAL AND ADVERTISING GUIDE (Ivory Coast 2020 edition)
We would also like to thank all those who, on a more ad hoc basis, have enabled us to continue on our path over the past four years: ADWANTED Group, AFP, A+IVOIRE, BLUE LIONS-ALTAVIA, CSE, EUTELSAT, IPSOS, MC CANN Abidjan, MELODY D’AFRIQUE, PIXAGILITY, 6E
ME
SENS, TOTEM EXPERIENCE, VIBE RADIO, VOODOO Communication, as well as the many entrepreneurs who have subscribed individually.
In four years, French-speaking Africa has had to face several crises that have impacted its economic dynamism and slowed its growth (the cocoa crisis in 2017, the oil crisis in 2018, and the coronavirus in 2020).
While some major French players have withdrawn, others have taken advantage of the dynamism and size of this market to continue their development. Digital terrestrial television has been launched everywhere with varying degrees of success, while new private channels have emerged and digital technology has continued its rapid development. Young talents have emerged, and many professionals trained in Europe have taken up high-level positions, which are increasingly being filled by women.
French-speaking Africa is a land of entrepreneurship and initiative, youth and creativity, dynamism and innovation, and it has a crucial need for training and funding. It also needs to be seen not as a growth driver for companies in Europe lacking dynamism or as a political influence, but as a talented, dynamic, determined, and innovative entity that needs long-term support.
ADWEKNOW will continue to defend this vision by sharing its own expertise with as many people as possible and promoting the activities of companies and individuals who take initiatives, innovate, and build the Africa of tomorrow.
We thank you for the trust you place in us week after week.