After a first African edition in 2018 that brought together more than 400 digital communication professionals, Adicomdays will be held again in Abidjan on March 22 and 23.
"Communities are taking power: Why and how to build influential online groups?" is the theme chosen for this next edition.
| The web era is undoubtedly the era of participation and collaboration. Whether initiated by brands, citizens, or content creators, "communities" discuss, share, and exchange online on light-hearted or serious topics. More specifically on the continent, mobilized around powerful hashtags that have become famous, such as #Visiterlafrique #Theafricatheynevershowyou #instafrica #Noir&fier #afrofashion #afropreneur… they are on the rise and are responsive and creative.
And what is the benefit for brands? It's about putting the consumer back at the center while taking into account their objectives: working on branding, collecting data and market insights, testing new products, being identified as a key player, selling, building loyalty, and more. |
Article by Sophia El Hajaj Gnassounou, co-founder of Adicomdays