Altavia is strengthening its presence on the African continent and acquiring the pan-African digital communications agency Blue Lions
. This acquisition is part of the Altavia group's growth strategy, one of the objectives of which is to roll out its service offerings in one of tomorrow's major markets.
Founded in November 2013, Blue Lions is based in Paris with offices in Abidjan, Casablanca, Johannesburg, and Dubai, and is led by its two co-founders, Adrien Cusinberche and Guillaume Aoust. Specializing in supporting international brands in African markets, it carries out digital communication campaigns and counts among its references numerous national and international clients such as the L'Oréal Group, MoneyGram, Unilever, Bel, Bic, Orange, Renault, Disney, Accor Hotels, and Radisson.
International ambitions
In recent years, Blue Lions has rapidly expanded its services on the African continent, where the agency runs digital campaigns for international brands. Thanks to Altavia's expertise, particularly in the areas of marketing services consulting and deployment support, the agency will enhance its offering and capitalize on Africa's economic growth.
By expanding into this market, the Altavia group is responding to the changing demands of its existing and potential new customers on the African continent.
This strategic alliance offers a comprehensive range of offline and online communication services to retail customers and commercial brands in Africa. By combining their respective expertise, Altavia and Blue Lions will bring the same quality of service and innovation to the African continent as they do in the countries where they already operate. Furthermore, by supporting the structuring of distribution networks in Africa, they will enable local customers to benefit from their respective know-how and experience gained in more mature markets.
Shared values
Driven by a pioneering and entrepreneurial spirit since their creation, the Altavia group and Blue Lions are united by shared values and their desire to bring their teams together around strong operational synergies to serve their brand and retailer clients on the African continent.
"We are proud of the work we have accomplished over the past five years in the African market. By joining Altavia, a group structured as a federation of companies, established in 35 countries and specializing in commercial communication for retailers, we benefit from the support of unique expertise in communication. By combining our expertise and knowledge of local realities with the know-how and striking power of the Altavia group, we aim to create the leading independent communications group in Africa," said Adrien Cusinberche
, President of Blue Lions.
For Lorenzo Bertagnolo, Deputy CEO of Altavia: "This acquisition is based above all on shared values and a shared vision of our businesses. It is on the basis of this common vision and these obvious complementarities that we wanted this merger. It strengthens our position in a complex international environment serving a large corporate clientele."