The next edition of the African Cristal Festival, or African Cristal MAD (Media Advertising Summit), will take place in Marrakech from June 13 to 16.
Under the theme of "Positive Brands," the event will once again bring together professionals from the communications, media, advertising, and digital sectors operating on the African continent.
But this year, the African Cristal Awards ceremony is getting a makeover! For the occasion, the awards have been revamped with more coherent categories and a reduced number of sub-categories, making them clearer, fairer, simpler, and more meaningful.
The best campaigns of the year will be selected in 11 categories by a jury composed of international figures from the industry, based on the key principles of diversity, equality, and impartiality.
The categories are: Design, Print, Film, Film Craft, Corporate & PR, Branded Entertainment & Content, Promo & Activation, Media, Integrated, Digital, and Tech.
Finally, the Grand Prix "Mad Makers Award" will be presented by a jury representing advertisers and decision-makers from the advertising and media sector.
Agencies have until May 10 to submit their best campaigns and take part in the competition.