The 7th edition of the Grand Jury of African Advertising rewarded Ivorian creativity on June 15 in Abidjan. This new edition was organized by the advertising agency Odyssée Pub and chaired by Ivorian entrepreneur Marie-Antoinette Kouamé.
Read also: Interview with Marie-Antoinette Kouamé, President of the Grand Jury for Advertising
Dedicated to promoting communication policies focused on sustainable development, each year the GJPA rewards students and advertisers who stand out in the field of advertising and sustainable development.
The aim of the 2019 edition was to promote creativity and excellence, encourage new talent, and put advertising at the service of major contemporary issues, making sustainable development a guarantee of prosperity and excellence. A total of around 100 creations from Cameroon, Ivory Coast, and Gabon were submitted to the jury.
Based on the central theme "Sustainable development: what if the sun lit up Africa?
", the Efees Agency received the award for the best advertising campaign of 2019 for the Candia brand, entitled "Candia Attitude."
Here are the complete results:
As part of the "Talent of Tomorrow" competition, which awards the Martine COFFI-STUDER prize, BAMBA Sam Abou Sidik, a student at CERCOM, was named the winner for his sustainable development awareness campaign project.