The Ivorian company Veilleur des Médias has announced the expansion of its activities to Gabon.
On on March 5, the media monitoring expert announced the signing of a partnership with the publisher Mediagab, which will be responsible for distributing Veilleur des Médias' strategic solutions to economic and institutional players in Gabon, enabling them to develop brand image strategies and ensure better management of their media exposure.
This collaboration marks a new stage in the development of Veilleur des Médias. Already established in Côte d'Ivoire, Burkina Faso, and Senegal, the company is now expanding into Central Africa.
In an interview with Adweknow, Fabrice Piofret, CEO of Veilleur des Médias, said: "I created Veilleur des Médias to help companies manage their media image while giving them access to dedicated competitive and sector-specific information. We cover all print and online media in West Africa. We also offer monitoring and analysis solutions for the web and social media."
Read also: Interview with Fabrice Piofret, CEO of Veilleur des Médias