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TV advertising grew by +12.5% in Senegal and +31.8% in Côte d'Ivoire in April 2020.

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Omedia * has just published its results for April 2020 concerning TV advertising in Senegal, Cameroon, and Ivory Coast.

  • In Senegal, advertising investment rose by 12.5% in April, after falling slightly in March (-1.8%) compared with the previous year.

See also: Senegal – TV advertising revenue in March 2020

  • In Ivory Coast, the increase was +31.8% in April 2020 compared to April 2019. The significant increase in Ivory Coast can certainly be explained by the rise of two new DTT channels, A+ Ivoire and NCI, which are boosting the market.
  • Senegal remains the country where advertisers have the strongest presence on TV, having spent more than 1 billion CFA francs in April 2020
  • In Senegal and Côte d'Ivoire, in the run-up to Ramadan, food advertisers dominate the TOP 10 advertisers
  • In Cameroon, the market consisting of CANAL2 and LA CRTV is much smaller (less than 300 million CFA francs) and declined by 5.7% in April 2020 compared to April 2019.

SENEGAL