LIFE TV joins other Ivorian digital terrestrial television channels

JANUARY 14, 2019 for A+ IVOIRE ,

DECEMBER 16, 2019 for NCI,

FEBRUARY 16, 2020 for LA 3,

MAY 15, 2020 TELEVISION AL BAYANE

JUNE 26, 2020 for LIFE TV.

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Nearly a year and a half passed between the launch of A+IVOIRE, the first to take the plunge, and that of Life TV, the latest addition.

Ivorian DTT channels were therefore finally launched one after the other, without any coordination or joint awareness campaign on the benefits of DTT and the need to purchase a DTT decoder.

Could this scattered launch have been avoided? It is doubtful, as it was clear by the end of 2018 that there would be no big bang.

Read also: Ivory Coast – The DTT launch schedule is taking shape, there will be no big bang

It is therefore a race with a handicap that is beginning, which is a shame. Nevertheless, let us wish a long life to all these initiatives, which are giving a boost to the entire Ivorian audiovisual and advertising ecosystem.

Read also: LIFE TV, the suspense ends: switch-on on Friday, June 26 at 8 p.m.