The agency Sportfive, formerly Lagardère Sports (before the division was sold to HIG Capital), has announced that it has signed a contract for the commercialization of free-to-air broadcasting rights for the Bundesliga in sub-Saharan Africa. The agreement covers the next three seasons of the championship.
It should be noted that, in terms of pay TV, CANAL+ announced last August that it had acquired the French-language broadcasting rights to the Bundesliga for its subscribers in sub-Saharan Africa, Madagascar, and Mauritius. Until now, the German championship has been broadcast exclusively on StarTimes.
See also: HIG Capital announces acquisition of Lagardère Sports