Dear friends,
As 2020 draws to a close, a year that has been confusing and uncertain in many ways, we hope that things will improve and move in the right direction, both for you and your loved ones.
We hope that 2021 will see your personal and professional initiatives and projects come to fruition and prosper.
However, uncertainties related to the situation both nationally and internationally remain, particularly with regard to the advertising market.
That is why we would like to shed some light on the reality of what 2020 was like in French-speaking sub-Saharan Africa for advertising players, agencies, and advertisers, and begin to look ahead to what 2021 might bring.
The ADWESEARCH Barometer, which we have been conducting for four years, seems particularly well suited to the current situation, as it gathers the opinions of those who make up the advertising market, allowing us to look back on the past year and project ourselves into the near future.
We are counting on your participation in this study, which will only take a few minutes of your time, and we thank you in advance.
In a few weeks, we will share the results of this survey, which will enable everyone to better face the new year 2021, which we hope will be dynamic, ambitious, innovative, and full of original ideas and new initiatives.
Happy New Year 2021 to all.
Read also: Adwesearch 2021