The production companies On est ensemble Productions and Yobo Studios are partnering with the SWEDD project to make the two magazines "Bonne santé!" and "Les Maternelles d'Afrique" available to 14 national channels in French-speaking Africa.
Led since 2015 by the United Nations Population Fund (UNFPA) and the West African Health Organization (WAHO) with financial support from the World Bank, the SWEDD project aims to empower women in seven countries (Burkina Faso, Côte d'Ivoire, Mali, Mauritania, Niger, Chad, and Benin). The goal is to accelerate demographic transition, trigger the demographic dividend, and reduce gender inequalities in the Sahel region through preventive health initiatives.
National television channels have a role to play in these awareness and prevention efforts by reaching the most privileged populations that are prone to health issues.
With this in mind, the production company ON EST ENSEMBLE PRODUCTIONS is making the two magazines "Les Maternelles d'Afrique" and "Bonne Santé!" available to 14 national channels in French-speaking Africa, thus providing free access to these public service content.
"In these areas, it is often the most modest households, without pay-TV subscriptions, that are most in need of these messages about health and prevention. National channels therefore remain essential for health prevention in Africa," " says Pierre-Adrien Ceccaldi, one of the founders of On est ensemble productions, the publisher of the magazine "Bonne Santé!"
Designed in a 26-minute format, the magazine "Bonne Santé!" is dedicated to everyday health and raises awareness among viewers about all public health issues, without taboos. "Les Maternelles d'Afrique" is a program presented by Angela Aquereburu, produced by Yobo Studios in collaboration with TV5Monde, and dedicated to family concerns, education, and children's health.
Both magazines are initially broadcast alternately on TV5Monde Afrique.
Read also: Interview with Angela Aquereburu, Director of the production company YoBo Studios