Driven by values of inclusion, equal opportunities, and learning, the Trace group promotes support for young people to ensure the complete success of their projects.
For Olivier Laouchez, founder and CEO of Trace, this is a priority: "Faced with major societal challenges, particularly those related to youth, we cannot remain inactive. Contributing to the success of our audiences and the empowerment of young people: this is Trace's raison d'être."
In May 2021, Trace became a mission-driven company, with a number of impressive achievements already under its belt. Following the launch of its Trace Academia platform and the "Trace Talent Marseille" entrepreneurial challenge, Trace has recently joined forces with Pôle Emploi (the French national employment agency) as part of a program dedicated to supporting young people in the job market.
The group intends to continue its commitments by participating in the Paris stage of the Entrepreneurship for All Tour on December 14, 2021, which will take place from 2:00 p.m. to 6:30 p.m. at the Halle Georges Carpentier in Paris (81 Boulevard Masséna, 75013 Paris).
At 3 p.m., a round table discussion will be organized by Trace and moderated by Alexis Onestas. Alongside him, several personalities will discuss the topic "How to capitalize on urban cultures to become an entrepreneur." The following will be present:
- Cyril Braun, Founder of the Elrode Group (Aldam Production/Dibsteur/Nafstarz), producer of Eva Queen and Trace Talent 2021 Ambassador (producer of Eva Queen).
- Moussa Sow, founder of the association "L'assaut du collectif" and organizer of the Can des Quartiers.
- Jimmy Gov, CEO of the ProjectProjet X Paris brand.
- Lassana Diakité, founder of Némisis Music and Némésis Arena (manager of Youssoupha, among others).
During the tour, Trace will produce four portraits of entrepreneurs and broadcast them on its networks in France, continuing its commitment to promoting talent and empowerment.
Through its Tournée Entrepreneuriat Pour Tous program, Bpifrance aims to seek out "talent and break down mental and social barriers," fully aligning itself with the Trace group's approach. Launched in 2019, the program is accompanied by a tour of 11 regions targeting priority neighborhoods in order to facilitate access to support and financing solutions for the stars of tomorrow. These future entrepreneurs have the opportunity to meet partners and attend workshops and conferences on various topics.
Press release