Omedia, a market research and media analysis company in sub-Saharan Africa, now offers advertisers, stakeholders, and economic operators a new press review service.
This à la carte service is available in French and English and covers both print and digital media. It is based on a review that covers a wide range of generic topics such as national news, economics, and politics, among others, as well as more specific topics related to the subscriber's sector, category, field of activity, or brands, depending on their request.
Covering mainly the daily press in Côte d'Ivoire, Senegal, and Burkina Faso, this review also includes the pan-African digital press.
In practical terms, each morning, subscribers to the service receive an email summary of the day's articles relating to their chosen topics, with a direct link to their personal space on the Omedia web platform, where they can find a summary and the full text of each article, classified by topic and section.
Karim Konaté, Associate Director of Omedia, adds: "With this service, our clients can identify and quantify their press coverage and evaluate its content to measure their reputation and adapt their communication, or even benchmark their competitors and monitor the market."
(Press release)